Posts in Media Coverage
ADIDAS x Survival Arts

In celebration of Asian American Pacific (AAPI) Heritage Month, Survival Arts Academy was featured in a 2022 adidas LA campaign.

“A lot of people are familiar with other martial arts, but not so familiar with Kali," said Jamie Yancovitz, founder of Survival Arts. “It’s really important for us to bring knowledge to our communities and say, 'Hey, you should be proud that this comes from our ancestors.'”​

Check out the photos and video feature of our latest campaign with adidas!

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DIGICAST NEGROS — Local News in Hiligaynon / Ilonggo Language

Survival Arts Academy was featured in the Bacolod local news channel in the Hiligaynon language, DIGICAST NEGROS for teaching their women’s self-protection to families in Negros Island, Philippines.

Mga babaye gina training para sa self defense.

As part of their “Good Vibes” Broadcast, reporter Romeo Subaldo showcases a typical training day with Survival Arts. Founder Jamie Yancovitz shares why it’s important for Filipinos to connect back to culture and ancestral traditions, while Survival Arts students share their experiences with everyday violence, and why they train.

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BUSINESS INSIDER — Survival Arts Analyzes Popular Fight Scenes

Kali weapons expert Jamie Yancovitz reacts to 11 fight scenes featuring traditional Filipino knives and stick weapons and rates them based on their technical accuracy. Yancovitz rates knife fights in Hollywood movies, from "Quantum of Solace" (2008) to "Mission: Impossible – Rogue Nation" (2015), "Extraction" (2020), "The Book of Eli" (2010), "Kick-Ass" (2010), and "Captain America: The Winter Soldier" (2014). She also looks at improvised-weapon scenes in "The Bourne Identity" (2002) and "Kill Bill: Vol. 1" (2003) and rates the technique of baton and stick fighting in "Taken 2" (2012), "Ballistic: Ecks vs. Sever" (2002), and "Arrow" (2012-2020).

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